The hour the world unites in a stand against global warming
Earth Hour is a WWF initiative where YOU can show your support for action on climate change by turning off your lights for one hour.
WWF’s Earth Hour is an inspiring message of hope and action – a global demonstration about climate change.
At 8.30pm on 27 March 2010, over 4000 cities and towns across the world will turn off their lights for one hour – Earth Hour – sending a powerful message that it’s possible to take action on global warming. It will let world leaders know the world is still watching, following the UN Climate Summit in Copenhagen in 2009 which leaves room for a better deal, we believe in not letting the spirits die.
Some of the activities by the Symbiosis Centre for IT’s Student Social Responsibility as seen by my camera.
Like it or not, we’re bombarded with advertisements from companies encouraging us to purchase the latest and greatest products they have to offer each and everyday. Slick magazine ads and TV commercials feature great photography, memorable taglines, models and more to lead us into temptation.
More recently, some of that advertising space has been filled with a different kind of message created by ad agencies who’ve teamed up with environmental groups, government and others to ask us to buy into something else: the protection of the planet. Whether or not you think these ads make us think and act differently, one thing’s for sure – it’s nice to see some socially responsible ads out there! Read on, and you’ll discover 20 awesomely creative environmental ads from around the world.
To see larger resolution images, click on the campaign name link or name of the ad.
1. Face for Green Korea United
Agency: Daehong Communications Campaign Name: Rescue us Tagline: We are drowning. Rescue us from global warming. Produced in South Korea.
Photo:
A powerful ad showing that rising sea levels directly impact humans. The companion ad in this campaign depicts an island in the shape of a hand, slowly being overtaken by the sea.
2. Swimming Pool for Regional Environmental Awareness
Agency: Naga DDB Malaysia Produced in Malaysia.
Photo:
Swimming pool is a really cool ad where a city’s skyline is completely immersed in water. The writing on the wall: “Don’t let this be our future. Save our rainforest, stop global warming.”
3. Industrial Pollution for China Environmental Protection Foundation
Campaign Name: Shan Shui Agency: JWT Produced in China.
Photo:
A familiar style of Chinese painting called “Shan Shui” – literally “mountain-water” – where artists depict spectacular natural vistas for viewers’ admiration is updated for the reality of the 21st century; a closer inspection of Industrial Revolution reveals “mountains” of high-rise buildings, endless hydro towers and a set of highways. The set of three ads also includes beautiful “paintings” of Global Warming andAutomotive Pollution.
4. Lady for Evergreen
Campaign Name: Be the root Tagline: Be the root. Nature in the city begins with all of us. The harder you try, the more it will thrive. We need your help. Agency: ZiG Inc. Produced in Canada.
Photo:
Putting down your roots has new meaning in this ad that urges us to bring nature back to the city.
5. Green Song for MTV
Agency: 180 Amsterdam Produced in the Netherlands
A catchy tune and colourful graphics makes this a memorable ad for the MTV generation.
6. Ice for WWF
Campaign Name: Light On Tagline: When you leave the light on, you are not the only one who pays. Agency: Ogilvy & Mather Produced in the Ukraine.
Photo:
This is a cool series of three ads where nature’s flora and fauna are represented in wallpaper you might find in a child’s bedroom. Ice features cute polar bears and penguins floating on small ice floes.
7. Dolphin for Veolia Environnement
Campaign Name: Veolia Environnement 2009 Tagline: The environment is an industrial challenge Agency: BETC Euro RSCG Produced in France.
Photo:
Dolphin is one of six print ads in the 2009 Veolia Environnement campaign. All feature aerial views of sprawling cities with a strategically placed animal or plant image embedded in the city-scape to create a thought-provoking series of ads.
Tagline: On average 50 to 100 feet of beach is lost for every foot of sea-level rise. How long before land disappears all together? You decide. Help stop global warming. Agency: Percept Gulf Produced in the Unite Arab Emirates.
Photo:
This picture, called Sand Specimen, shows a little bit of sand stored in a jar, and reminds us of those old museum specimens of extinct species.
9. Revenge for Cencosud
Tagline: Bring Your Bag. Agency: Kepel & Mata Produced in Argentina.
This is a great video to remind us to bring our own bags to the store. A bit Lion King-ish, but that’s not a bad thing! Translated, the text at the end of the video reads: “We’re all innocent. We’re all guilty. Plastic bags destroy the environment. Bring your bag.”
Campaign Name: Nature preservation Tagline: The world needs more trees. Agency: DDB&Co. Produced in Turkey.
Photo:
Look closely and you’ll see that each inch of the tree trunk is covered in koala bears: it’s the only tree they can find!
11. Air Conditioners for Columbia Sportswear Company
Tagline: The air cooling your home is heating the world. Agency: Prolam/Y&R S.A. Produced in Chile.
Photo:
From ACT’s website:
“Columbia Sportswear Company has sponsored a warning to Santiago residents with an outdoor advertisement challenging the use of air conditioners. A bannerheld against an apartment block wall shows a man and his child struggling to cope in a flood. Air conditioning units project through the art work. ‘El aire que enfria tu hogar. Calienta el mundo’ is translated in English as ‘The air cooling your home is heating the world.'”
12. City Again Forest for Greenpeace
Tagline: Forests for life Agency: Beijing Dentsu Advertising Co., Ltd. Produced in China.
Photo:
Our furry friends have been pushed to the brink of a cliff (read: extinction) in the war between animals and the machines (powered by us humans) in this ad, called City Again Forest.
13. The dying screensaver for Red Sea Coral Rescue Team
Agency: Shimoni Finkelstein DraftFCB Produced in Isreal.
Photo:
The text in the 2nd screen in The dying screensaver ad says, “Beauty doesn’t last forever. Only 30% of the red coral sea reef is still alive. Please help protect it. www.redsearescue.org” It’s an interesting take on those pretty desktop aquariums that pop up when computers are left idle; imagine if that aquarium imitated what was really happening in the real world? It wouldn’t be a pretty sight.
14. Agbar desert for Aigües de Barcelona
Tagline: Our water is thirsty. Agency: road Produced in Spain.
Photo:
Instead of green roofs, here’s a cracked, dry land called Agbar desert sitting atop an urban landscape. It’s not a nice sight at all.
15. Treebike for Livegreentoronto
Tagline: Resources. Tips. Debates. Live Green at Toronto. Agency: Agency59 Produced in Canada.
Photo:
The City of Toronto’s Live Green Toronto program is a five-year, $20-million initiative that aims to promote and support actions at the local level to reduce emissions, clean the air and protect the climate. Represented by the Treebike here, the program includes community animators who help people find information, link them to environmental groups and cash in on rebates – all to reach Toronto’s target of an 80 per cent reduction in greenhouse gas emissions by 2050.
16. Printer for Trees for Africa
Tagline: Think before you print Agency: Lowe Bull Produced in South Africa.
A pretty neat ad that brings the message home about the impact that printing reams of paper has on the African forest.
17. Sea for Biocorner
Campaign Name: Protect our colors Tagline: Protect our colors Agency: Air Produced in Belgium.
Photo:
This side-by-side comparison of a colourful sea and murky waters packs a real punch.
18. Bomb for Greenpeace
Tagline: Stop the catastrophe Agency: Saatchi & Saatchi Produced in Romania.
Photo:
In Bomb, an image of a tree in the shape of a mushroom cloud sends a powerful message about the consequences of cutting it down.
19. Iceberg candle for NRDC
Agency: Beijing Dentsu Advertising Co., Ltd. Produced in China.
Photo:
A small family of penguins stand on a shrinking Iceberg candle. Sadly, they’ve got no place to go.
20. Banana for BUND/Friends of the Earth
Campaign Name: Travelling Fruits Tagline: Travelling fruits cause pollution. Agency: McCann-Erickson Brand Communications Agency GmbH Produced in Germany.
. “I would never approach a small-breasted woman.” – President Clinton, denying that he had sexually harassed Kathleen Willey.
“Life has become better, life has become more fun!” [«Жить стало лучше, жить стало веселее!»] Josef Stalin. The irony of this phrase is that he said it at the peak of mass repressions organized by him at the end of 1930s.
. “I am not a communist and neither is the revolutionary movement.” – Fidel Castro. But he also said: “I am a Marxist-Leninist and I will be one until the last day of my life.”
. “Our enemies are innovative and resourceful, and so are we. They never stop thinking about new ways to harm our country and our people, and neither do we.” – Washington, D.C., August 5, 2004 – George W. Bush.
. “This is a great day for France!” – President Richard Nixon at French President Charles de Gaulle’s funeral.
. “I’ve now been in 57 states – I think one left to go.” – Barack Obama at a campaign event in Beaverton, Oregon.
. “We are not without accomplishment. We have managed to distribute poverty equally.” – Nguen Co Thatch, Vietnamese Foreign Minister.
Senator John McCain in his presidential run: “I was in Germany over the weekend and President Putin of Germany gave one of the old Cold War speeches as he addressed the conference there.
With the size of the handheld iphone or say the itouch getting bigger we definitely need to have large pockets to fit the gadget in our clothes. Another example could be of a chest pocket on the T shirt 🙂
India currently has around 50-60 million internet users and 7.4 million broadband connections. – DNA
With nearly 440 million subscribers, mobile phones cover nearly 40% of the country’s population. – IAMAI
India has an active internet user base of about 3.3 million, according to the IAMAI. The report is based on primary survey covering 20,000 Households, 90,000 individuals, 1000 SMEs and 500 cyber cafes countrywide. – Economic Times
The number of people in Asia Pacific who have access to the internet grew by 22 percent during the period September 2008 to September 2009. China led the region with a 31 percent growth followed by Japan (18 percent) and India (17 percent)[4]. – Visa Asia
The government has planned to expand broadband coverage to connect every gram panchayat to broadband network by May 2012. – CIOL
While the world’s tele-density as on December 31, 2008 stands at 78.11 per cent, India’s tele-density, as on October 31, 2009 is 44.87 per cent. the rural tele-density in the country is 18.97 per cent. – CIOL
By 2010 we expect there to be over 600 million mobile broadband subscribers, rising to 900 million by 2012 and the vast majority, will be served by advanced networks such as HSPA (High Speed Packet Access) and LTE (Long Time Evolution). – Hindu
India has the lowest average of 11 hours per user, ComScore also said, below the regional average of 16.9 hours – MB
The report by DtecNet that is based on tracking illegal downloading IP addresses on P2P (Peer to Peer) networks, showed that from April to September 2009, India was among the top 10 countries in the world with the largest number of illegal P2P activities. –Economic Times
Gaming in India
Console-based gaming in the country is expected to become a Rs 575 crore market by 2010 as youths increasingly get hooked onto gaming,
a study said here on Tuesday. – Economic Times
Mobile gaming is also catching on with the mobile gaming industry pegged at Rs 289 crore, which is a mere five per cent of the overall mobile value-added services industry.This is expected to grow to Rs 812.5 crore by June 2010, it added. – Econonic Times
Online Publishing in India
WSJ will launch its 1st mobile reader in India in 2010 –MoneyControl
The number of online news and information consumers in India surged 37 percent in the past year, more than double the rate of growth of the total online audience in India,” said Will Hodgman, comScore executive vice president for the Asia-Pacific region. In October 2009, nearly 16 million people visited an online news site in India, a gain of 37 percent from the previous year. A look at the most visited news destinations in India revealed that local brands make up a significant portion of the top news sites – and some of the fastest growing.– comScore
3G In India
The successful bidders will get third-generation (3G) spectrum simultaneously only in August 2010. – India Infoline
Operators will not be in a position to launch the services before early 2011 – The Hindu Business Line
Online Shopping / E-commerce in India
The size of e-commerce market in India is worth around Rs 9,500 crore, out of which the pure play online shopping market is worth Rs 1,300 crore. While online shopping globally is growing at around 8-10%, in India the growth rate is upwards of 30%. –Economic Times
The online travel industry in India is expected to grow to $6 billion (over Rs 28,000 crore) in 2010 in terms of revenues (the value of transactions as opposed to the earnings of travel firms). – Business Standard
It’s also one of the most cost- effective channels that offers a reach of around 23.5 million active SNS population (figure according to Sept: comScore report),” – The Indian
Online advertising in India
Online advertising is expected to account for Rs1,800 crore in revenues by 2015 – DNA
online video advertising industry is currently generating revenues of Rs 40-60 crore, and is expected to touch Rs 200 crore by 2012 –DNA
Education and Print medias ad spent on Online Display Advertisements are expected to grow at the rate of 76%, followed by automobile sector which is expected to show the second highest growth rate (46%) with increase in the product launches and emergence of Internet as the effective medium to target youth.– IAMAI
The online display advertising industry in India grew to INR 3250 Million in FY 2008-09 with the growth rate of 38%. The study is an exhaustive market research on Indian Online Display Advertisement Market. Based on the primary research conducted in this study, it is expected that the industry will grow at a lower rate at 32% and will grow to INR 4300 Million FY 2009-10.- IAMAI
When I joined twitter i was Petrified about HASH # about FF about followfriday shoutouts and etc. I wondered what is the whole story about.
Now I am officaly 4 months old on Twitter, though my Account was Bot from last 1 year. 😛
When we tweet anything we can put a HASH (#) to the front of a word and encourage others to add it to their tweets about the same topic. That is the whole secret of Tweet with a Hash before important words that are the possible searches from other tweeples.
Lets go ahead with the importance of Each days for Twitter lovers..
1. #meowmonday – If you’re an animal lover or have any kind of pet or cat-related Twitter account, this is the one for you.
2. #musicmonday – Quite possibly one of the most fun Twitter meme days. Tell people what you’re listening to, or hook Twitter into your last.fm or blip.fm. The meme also has its own Twitter account,@musicmonday.
3. #followmonday – Created by @warmyellowlight, #followmonday is just like #followfriday, but why wait all week for Friday to come around?
4. #mutantmonday – “To promote those who are doing some gnarly things in the world.”
5. #monkeymonday – A way to enjoy your Monday by posting pictures, videos, jokes and stories about monkeys. Users also promote their funniest Twitter Friends.
7. #nopantstuesday – Appears to have originated from the eighth annual no pants subway ride, a prank where New Yorkers and some in other cities ride the subway without pants.
11. #healthyhumpday – Created by @goodhealth, #healthyhumpday is like #followfriday for health-related Twitter accounts and links.
12. #wisdomwed – Recently created by Mashable Associate Editor @BenParr, #wisdomwed “helps spread knowledge across Twitter by sharing a piece of useful advice with followers on Wednesdays.”
13. #winewednesday – Twitterers discuss their favorite wines, ask questions, and provide advice.
NEW ADDITION: #Women2Follow – Every Wednesday, recommend women to follow on Twitter. Started byWomenWhoTech.
One fine morning we decide to go for a walk. Believe me, its a rare phenomenon for us because we sleep at 4 or 5 am so there are questions about our getting up early and going for a walk. But we did and this is what we get to see… Morning one of the best mornings… … . . . .. . . . .. . .. . . .. . . . . . . . . . . . . . . . . . . . . . . .. . . . . .. . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . ..
For Google, IPL’s YouTube partnership is so important that they have started promoting a specially created page for IPL. Worldwide, Google has promoted a few products (like Droid) on the homepage, but I believe this is the first time, Google India is promoting a landing page from Google.co.in.
The special landing page created for IPL 2010 is nothing but a major attempt to promote the IPL’s YouTube channel since Youtube has grabbed the 2 year right to Exclusive web telecast of IPL. Worldwide, this is the first major sporting event to be live-streamed on YouTube and as part of the deal, YouTube will also offer users a exclusive unique feed not available on any other media platform of all IPL matches.
MAX, the official broadcaster of DLF Indian Premier League (IPL), has entered into an alliance with Sun Direct to telecast IPL matches in high-definition (HD) format on the Sun Direct platform. IPL cricket matches on HD broadcast will give a unique and new world-class experience to millions of passionate cricket lovers in India
Vs
IPL may be a hit among masses but we are sure that it’s a nightmare for marketing guys of all other channels (except Set Max). All major entertainment channels started preparing long back to counter IPL
India’s most popular and single-destination mobile value-added services (VAS) provider, Indiatimes 58888, has announced a tie-up with vRock Mobile Communications to offer DLF IPL content to its users. The tie-up will enable Indiatimes users not only to enjoy live IPL action, including live mobile commentary, SMS alerts and interactive voice response, they will also get a chance to participate in contests and win attractive prizes.
ITV, the oldest television network in the United Kingdom, has been awarded the exclusive broadcasting rights for DLF-IPL III. This is a landmark event. About 20 million households in the UK will be able to see the IPL III matches live with ITV’s free-to-air service. UK is the biggest market for cricket outside India and the IPL’s aim was to reach them.
Apalya Technologies, owners of the “MiMobiTV” service, partnered with Global Cricket Ventures (GCV), which establishes Apalya as the exclusive mobile, live video streaming provider for all Indian Premier League (IPL) matches for the next three years, including the forthcoming 2010 IPL season. The rights granted cover live video streaming for all mobile platforms worldwide for the IPL on an exclusive basis.
UFO Moviez is targeting a revenue of Rs 500 million by showing the Indian Premier League (IPL) matches across 1,000 screens in India, presenting a case for rich dividends in future from theatrical exploitation. The company has so far signed contracts for 650 screens and hopes to seal deals that would enable it to spread its net across 1,000 screens during the course of the event.
Karbon Mobile comes on as Operating sponsor for ipl for 3 years and also as main sponsor for ipl nights. biggest single sponsor of IPL
The News Broadcasters Association, the body of top news channels, announced that all its members would boycott the IPL. Talks between IPL and official broadcaster SET Max and the news channel broke down when IPL/SET Max refused to consider any of the issues raised by NBA and said the terms set down by them for coverage were non-negotiable. This means there will be no surround sound about IPL matches on TV channels, although the game itself would be telecast by SET Max. This is bound to reduce the buzz around the IPL tournament as news channels not only report the matches, but also analyse the games.
If you have any grand plans of watching the Indian Premiere League (IPL) T-20 matches on the big screen, you can forget it if your favourite restaurant or mall there doesn’t have permission. You may also want to see. The permission has to be got from distributors holding exclusive live telecast rights for the matches starting March 12.
Right Ya Wrong’ starring Sunny Deol, Irrfan Khan, Konkona Sen Sharma and Isha Kopikar hits theatres on Friday, coinciding with the commencement of the IPL III matches, the famous director feels that notwithstanding the IPL fever, a good film will always draw audiences to the theatres. No IPL can stop a good film from running. The love for watching films in theatres will always be there. After all, people too want to see good films. ‘… iski ticket ki bhi bahut value hain agar picture sachi hain toh’ (If a film is sincere in its aim to entertain the audience, its ticket hold a great value).
International news agencies including the Associated Press said they will not cover this year’s Indian Premier League (IPL) cricket tournament later this month because of new IPL rules restricting where and how tournament news can be distributed. The News Media Coalition, the international body that monitors attempts by sporting events to control news coverage, said a number of media organisations were concerned about the IPL rules. “Newspapers in India and abroad are also known to be reconsidering their plans for coverage,” the NMC said in a statement. “As many publishers the world over rely upon news agencies for news material, the stance taken by the IPL can only serve to limit news and free promotional value of their event and brand.” News agencies want the IPL to remove or change rules that forbid distribution of tournament coverage to subscribers whose business affiliations or publishing methods IPL finds objectionable. The media also objected to the limits IPL seeks to impose on the frequency of news and photo updates posted on the Internet while matches are in progress.
And finally what the official IPL Tweeter Lalit Modi had to say. Social Media exploitation at its best.
We would like to have your opinion on the post. If we have missed out on anything please feel free to let us know.
Some of the activities by the Symbiosis Centre for IT’s Student Social Responsibility as seen by my camera.
ITV, the oldest television network in the United Kingdom, has been awarded the exclusive broadcasting rights for DLF-IPL III. 
