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Figures of growth of Digital Market in INDIA


Internet & Mobile Acces in India

  • India currently has around 50-60 million internet users and 7.4 million broadband connections. DNA
  • With nearly 440 million subscribers, mobile phones cover nearly 40% of the country’s population. IAMAI
  • India has an active internet user base of about 3.3 million, according to the IAMAI. The report is based on primary survey covering 20,000 Households, 90,000 individuals, 1000 SMEs and 500 cyber cafes countrywide. Economic Times
  • The number of people in Asia Pacific who have access to the internet grew by 22 percent during the period September 2008 to September 2009. China led the region with a 31 percent growth followed by Japan (18 percent) and India (17 percent)[4]. Visa Asia
  • The government has planned to expand broadband coverage to connect every gram panchayat to broadband network by May 2012. CIOL
  • While the world’s tele-density as on December 31, 2008 stands at 78.11 per cent, India’s tele-density, as on October 31, 2009 is 44.87 per cent. the rural tele-density in the country is 18.97 per cent. CIOL
  • By 2010 we expect there to be over 600 million mobile broadband subscribers, rising to 900 million by 2012 and the vast majority, will be served by advanced networks such as HSPA (High Speed Packet Access) and LTE (Long Time Evolution). Hindu
  • India has the lowest average of 11 hours per user, ComScore also said, below the regional average of 16.9 hours MB
  • The report by DtecNet that is based on tracking illegal downloading IP addresses on P2P (Peer to Peer) networks, showed that from April to September 2009, India was among the top 10 countries in the world with the largest number of illegal P2P activities. Economic Times

Gaming in India

  • Console-based gaming in the country is expected to become a Rs 575 crore market by 2010 as youths increasingly get hooked onto gaming,
    a study said here on Tuesday.
    Economic Times
  • Mobile gaming is also catching on with the mobile gaming industry pegged at Rs 289 crore, which is a mere five per cent of the overall mobile value-added services industry.This is expected to grow to Rs 812.5 crore by June 2010, it added. Econonic Times

Online Publishing in India

  • WSJ will launch its 1st mobile reader in India in 2010 MoneyControl
  • The number of online news and information consumers in India surged 37 percent in the past year, more than double the rate of growth of the total online audience in India,” said Will Hodgman, comScore executive vice president for the Asia-Pacific region. In October 2009, nearly 16 million people visited an online news site in India, a gain of 37 percent from the previous year. A look at the most visited news destinations in India revealed that local brands make up a significant portion of the top news sites – and some of the fastest growing.comScore

3G In India

  • The successful bidders will get third-generation (3G) spectrum simultaneously only in August 2010. India Infoline
  • Operators will not be in a position to launch the services before early 2011The Hindu Business Line

Online Shopping / E-commerce in India

  • The size of e-commerce market in India is worth around Rs 9,500 crore, out of which the pure play online shopping market is worth Rs 1,300 crore. While online shopping globally is growing at around 8-10%, in India the growth rate is upwards of 30%. Economic Times
  • The online travel industry in India is expected to grow to $6 billion (over Rs 28,000 crore) in 2010 in terms of revenues (the value of transactions as opposed to the earnings of travel firms). Business Standard
  • Ebay India Census 2009 Ebay India

Social Networking in India

  • It’s also one of the most cost- effective channels that offers a reach of around 23.5 million active SNS population (figure according to Sept: comScore report),” The Indian

Online advertising in India

  • Online advertising is expected to account for Rs1,800 crore in revenues by 2015 DNA
  • online video advertising industry is currently generating revenues of Rs 40-60 crore, and is expected to touch Rs 200 crore by 2012 DNA
  • Education and Print medias ad spent on Online Display Advertisements are expected to grow at the rate of 76%, followed by automobile sector which is expected to show the second highest growth rate (46%) with increase in the product launches and emergence of Internet as the effective medium to target youth.IAMAI
  • The online display advertising industry in India grew to INR 3250 Million in FY 2008-09 with the growth rate of 38%. The study is an exhaustive market research on Indian Online Display Advertisement Market. Based on the primary research conducted in this study, it is expected that the industry will grow at a lower rate at 32% and will grow to INR 4300 Million FY 2009-10.- IAMAI