Lets imagine this little incidence. A 8 year old going out with his dad for an evening walk. Suddenly the kid gets a glimpse of a blue color car , he asked his dad,” I want to purchase this car”. Dad said , “ No, you already have so many cars, I wont buy you another”. Kid tried to force again , but nothing happened. But the father did not agree. They moved ahead. As they moved further the father saw a CD stall and moved towards it. Purchased 2 audio cd’s and moved on.

Now lets give a little thought on this Impulsive purchase/want. The kid cant say his dad that dad u also have soo many cd’s why do you wanna purchase more.. but indeed he cant say the same. Every age has it’s priorities , with each passing phase , these priority changes … and the past priority minimizes or one can say loses its charm.

For eg. If one wants to take a Cycle in class 6th cant can’t purchase it, be it for any reason, then the need for the want diminishes. Here the Economics Diminishing marginal Utility does not fall in place… Human behavior in too intricate to be understood that easily as the variety of emotions it shows are plethora…

At times you want something , maybe a small desire that is very high in that particular moment, or for a particular time period.. In the above incidence , for the kid the priority became the car , for the father the priority became the CD…

Both ages different and with different priority .. for each of us the priority has the same level of willingness to be fulfilled. Be it for a kid or it for the father.. Want backed with desire and ability to fulfill … Each priority changes as life moves on ..