Facebook on Tuesday debuted a step-by-step online guide aimed at helping small businesses use the social networking site. The company is billing the new webpage, found at Facebook.com/business, as an “online education center” that gives directions on such things as how to set up a profile page, create targeted ads and deals, and interact with customer feedback online.
The timing is interesting, as it comes just a week after Google began shutting off all company profiles on its Google+ social network. The search engine giant says it’s just company policy to restrict Google+ access to individual users, a stance that has inspired a good deal of controversy in recent days.
Facebook’s new business webpage does not come along with any new features — it simply puts a lot of information that may be handy for small businesses in one place. Perhaps most importantly, it serves as a nicely timed reminder that unlike Google+, Facebook encourages companies to use its service for company branding.