Tag Archives: apple

Apple iPad 2 launches tomorrow

Apple announced that its second-generation tablet PC, iPad 2, will be available in India from April 29, Friday, just over a month after the company started selling the updated version of its popular tablet device in the United States.


The device, priced between Rs. 29,500 and Rs. 46,900, will be available through authorized resellers from 9 a.m. local time on Friday, Apple said in a statement.

Pricing (including VAT)

16GB model: Rs. 29,500

32GB model: Rs. 34,500

64GB model: Rs. 39,500

iPad 2 with Wi-Fi + 3G will be available for a maximum retail price of Rs 36,900 for the 16GB model, Rs 41,900 for 32GB model and Rs 46,900 for 64 GB model.

Greenpeace Downgrades Apple to 9th Spot in Guide to Greener Electronics

Apple has dropped to 9th place from 5th, in the Greenpeace Guide to Greener Electronics with the same score of 4.9 for failing to provide a public position on its support for immediate restrictions in RoHS 2.0 on organo- chlorine and bromine compounds.
Greenpeace believes “Apple does best on the toxic chemicals criteria, where it scores most of its points.”
The non-profit organization acknowledges that, at the moment, all but one of Apple’s gadgets free of PVC vinyl plastic and brominated flame retardants (BFRs). PVC-free power cords shipped to countries where their safety certification process is still ongoing are the exception.
Apple continues to score full marks for this, Greenpeace notes.
“Apple scores points for its chemicals policy informed by the precautionary principle and for lobbying the EU institutions for a ban on PVC, chlorinated flame retardants and BFRs during the current revision of the EU’s RoHS Directive (Restriction of Hazardous Substances in electronics), but for full marks it needs to provide a public position on its support for immediate restrictions in RoHS 2.0 on organo- chlorine and bromine compounds,” the environmentalists add.
“It also needs to clarify its stance regarding the position of the trade federation TechAmerica on further immediate restrictions and in particular PVC and BFRs,” Greenpeace claims.
One measly point was gained by Apple on information about its management of chemicals and its supply chain communications.
According to Greenpeace, “this criterion evaluates disclosure of information flow in the supply chain.”
Finally, the organization again noted that Apple wasn’t doing a great job at providing the least amount of information about its future toxic chemical phase-out plans.
“Apple also continues to score poorly for the minimal information it provides about its future toxic chemical phase-out plans.”

Why would I buy an Apple


Sitting the kitchen of my parents home I was thinking about what to post about and then I drifted towards Apple. Apple that comes in fantabulous designs with state of the art software.

So why would I buy an apple product?

First of all they are awesome in design, got cool looks and have the chick factor.

They sure do attract the audience and make you feel at par with the similarly qualified person.

The apple products have a good flaunt value which I couldn’t have even with an xps m1210 3 years back.

The quality of software in the Apple products is at par with most of the software. They are so intuitive and easy to use. ITs so great that I had to hack my xps to install Leopard on it to run all the Mac software i wanted to.

The battery life of Apple notebooks is way more than the normal notebooks. They run for more than 6 hours at a stretch.

The first and the only phone, the iphone by apple set new industry standards and moved the focus from the voice to data and value added services. And the way it does is so seamless that nothing seems out of the way.

I guess that would be all from me but I would love to hear more from you all. Coming soon a post on reasons why I wont buy an Apple product.

Really cool reasons to get Snow Leopard

There’s much more to Snow Leopard than just a few tweaks. Apple set out – as they put it themselves – to “build a better Leopard”, and it shows in every streamlined action and snappy response time.

What that means for you, the user, is that you get some of your precious time back: time that you’re not spending waiting for an application to launch or a spring-loaded folder to open. That in turn means less frustration: Snow Leopard (and Mac OS X in general) is about technology that respects the user by keeping out of their way.

What about Apple’s other claims? For instance, does Snow Leopard really save your disk space? The iMac we’re using had 152.06GB on its hard disk before we installed the new OS.

And afterwards? It’s currently showing 145.14GB used: a saving of 6.92GB. And that’s as near as dammit to Apple’s claimed 7GB saving, we reckon.

Extra support

One of the other aspects of Macs that we don’t think gets nearly enough attention is their continued support for people with disabilities.

From its early days, Mac OS had features such as Sticky Keys to help those who have difficulties using the keyboard. The Universal Access System Preferences pane now offers a wide range of support technologies built in to Mac OS X, and Snow Leopard incorporates the drivers for more than 40 models of Braille display.

If you use your Mac at home, Snow Leopard now has built-in support for Microsoft’s Exchange Server mail, calendars and contact lists.

What does that mean? Well, if you’ve been trying to cajole your work’s IT department into letting you bring your MacBook into the office, they’ve now run out of excuses! They’ll find system requirements for Exchange on Apple’s site.

All in all, then, we would say that it’s worth upgrading to Snow Leopard – for those of you who can. If you have a PowerPC Mac, Leopard is still supported, and will be updated for a while yet. What follows is a summary of some of the features of Snow Leopard that we’re enjoying. And we’re pretty sure you’ll enjoy them too.

1. Safari – so good

Alright, we know – Safari 4.0 has actually been out for quite a while now, but for some of you, this might be the first time you’ve seen it. Certainly Snow Leopard’s default browser has much to recommend it: rendering of pages is fast, accurate and mostly error-free.


It’s even one of the most standards-compliant browsers out there, and passes the Web Standards Project’s stringent Acid 3 Test with flying colours (visit acidtests.org for more details).

2. Where in the world…

Take a look at the Time Zone tab in System Preferences > Date & Time. You’ll probably find it’s now a much more accurate reflection of wherever you are at present. That’s because Snow Leopard rather helpfully uses the same Core Location technology as the iPhone and iPod touch to work out your exact location.

Location support

And if you’re the globe trotting type, no longer will you need to remember to reset the time zone after a journey – Snow Leopard does that automatically too.

3. Printer support

Mac OS X has always been a good citizen when it comes to supporting a large number of printers. And now it’s even more helpful than ever before. It will look for local printers on installation, and even checks for their latest drivers over the internet.


The underlying technology behind Snow Leopard’s printer support is called CUPS (which stands for Common Unix Printing System) and it’s also a brand-new feature this time around.

4. Watch your language

The International System Preferences pane has received a makeover too. Now called Language & Text, it’s a point of reference for all system-related uses of text. Here’s where you set your Mac to use British-English spelling, and also set up keyboard shortcuts for symbols and phrases.


For instance, already enabled for you is the shortcut that converts ‘(c)’ into ©. You can also use it to turn simple combinations of letters into words or phrases: for instance ‘MF’ could become ‘MacFormat’.

5. Taking a shortcut

Remake or remodel could be the watchwords for Snow Leopard with Keyboard being another of the Preferences panes receiving an overhaul.


Once you’ve launched it, choose the Keyboard Shortcuts tab and you’ll see what we mean. Now properly codified, Keyboard Shortcuts offers you – the user – the chance to add, remove or modify the keyboard shortcuts you want.

For instance, if there’s an application you want to launch with the touch of a key, go ahead. Want to change the default keys for Exposé? No problem.

6. For the record

Ever had to explain one of the finer points of Mac OS X to a Mac newbie over the phone? Well, now you don’t have to, thanks to QuickTime X (you could always ignore your phone of course, but that would be rude).


In QuickTime Player X, go to File > New Screen Recording, use the pulldown menu to choose your sound and quality settings, choose a place to save your movie, and record yourself explaining the problem with full visuals. You could even post your tutorial masterpiece to YouTube (go to Share > YouTube…).

7. Exclusive preview

And the updated features just keep on rolling in – including Preview, which proudly continues with its onward march towards being one of the most useful applications bundled with Mac OS X. Its handling of text selection from PDFs is absolutely superb now, and it will even grab text that is arranged in columns.

PDF preview

Annotations have also seen something of an improvement in this version too. If you click on the Annotate toolbar button you’ll see that a full toolbar appears at the bottom of the application window.

You’ll find that this makes it much easier to select and use multiple tools, further speeding up your work and increasing your efficiency.

8. Disk-onsolate…

Do you remember the bad old days, when you’d try to eject a disk from your Mac’s desktop, only to be told that it couldn’t be ejected because it was ‘…in use by another application’? Extremely frustrating. But which application was actually using it?

Disk in use

Snow Leopard now works out which application is currently using the disk in question. It will then present the information in the ‘disk in use’ dialogue before advising you to quit the application and try it again.

9. Pair remote

Using the General tab of the Security System Preferences pane you can also choose to pair your Apple Remote with your Mac so that another remote in the vicinity doesn’t trigger Front Row, either by accident or design: simply click Pair…, and follow the on-screen instructions.

Pair remote

You can also disable all remotes: handy if you’re in an open location and your Mac might pick up signals from others.

10. Firewall

To prevent unauthorised servers contacting your Mac, go to System Preferences > Security > Firewall, and hit Start (you might need to authenticate first; click the padlock icon and enter an administrator password).


To enable incoming connections for certain apps click Advanced…, then add the app you want by clicking +, finding the app and clicking Add.

11. Control remotes

Using the General tab of the Security System Preferences pane you can pair your Apple Remote with your Mac so that another remote in the vicinity doesn’t trigger Front Row: simply click Pair…, and follow the on-screen instructions.


You can also disable all remotes: handy if you’re in an open location and your Mac might pick up signals from others.

12. How does that grab you?

To make a screenshot hit Shift+Cmd+3 to grab the whole screen, Shift+Cmd+4 to grab a window. Not so long ago, you’d have to wade through images named Picture 1, Picture 2, and so on, to find the right one.


Well, not any more: Snow Leopard adds the date and time to screenshot file names, making it easy to find the one you need.

via TechRadar

Apple interested in technology from Lala

Is this man unbeatable in the digital-music sector?

Apple acquired Lala on Friday, unlikely offering much for the streaming-music service.

Sources with knowledge of the discussion told Cnet Apple is interested in bringing some of Lala’s engineers onboard. According to the sources, Apple is impressed by Lala’s technology. The 4-year-old Lala scans users’ hard drives and creates a duplicate music library that they can access from Web-enabled devices. The company also sells songs for a dime each.

via CNET

Apple’s Innovations – will it ever end?

Steve Jobs has been around since the dawn of the computer industry, and, as he’ll admit, he’s had more than his share of great moments. Here are a few of Apple’s greatest product introductions, and a few more we suspect Jobs may spring on us yet.


Year: 1984

Did the Apple Macintosh revolutionize the computer industry when it was introduced by Jobs in 1984? At the very least, it gave the folks at Microsoft a few good ideas. While the Macintosh never dominated the computer industry, it became the first mass-market computer to sport the point-and-click interface Windows has since made ubiquitous. Apple fans would argue that no one, to this day, does it better. And while credit for the Mac should be shared by Jobs and his team of engineers, when it came time to introduce the Mac, it was all Steve.



Year: 1998

Just as Jobs united networking and the computer at NeXT for engineers and scientists, with the iMac, introduced in 1998, he fused the two into a single product that the average consumer could afford. While the sleek machines never dominated the market, they revived Apple’s fortunes and pointed the way toward a future where personal computers would be less about computing and more about communicating–via e-mail and the Web.


Year: 2001

To say Jobs invented digital music players gives him too much credit. And not nearly enough. Instead, Jobs did something more important: He took a product category that was on the fringe and connected it with the engineering and design know-how to make it mainstream. Apple’s iPod digital music players are now ubiquitous, and Jobs has built a thriving media business around the beautifully designed devices.

iPod Nano

Year: 2005

The introduction of the original iPod Nano came with a classic piece of showmanship: To unveil the device, Jobs reached deep into the coin pocket of his blue jeans to surprise the audience with Apple’s first flash-memory-based digital music player.


Year: 2007

Even a year after its unveiling, Apple’s touch-sensitive, portable entertainment and communications devices seem more like something from the future than anything built in the here and now. But beneath the surface, there’s little new–after all, it’s just a Web-friendly phone and media player. The ability to wrap it all in a beautiful, engaging interface is what sets it apart–and makes it fundamentally Jobsian.

MacBook Air

Year: 2008

The MacBook Air may just be a niche product, but the introduction of the slimmed-down notebook computer was unforgettable. Jobs simply reached into an interoffice envelope and slid the thing out.

3G iPhone

Year: 2008

http://www.smh.com.au/ffximage/2008/07/09/iphone_narrowweb__300x358,2.jpgThe original iPhone was introduced in the United States on June 29, 2007 before being marketed worldwide.
Released July 11, 2008, the iPhone 3G supports faster 3G data speeds and assisted GPS.





Safari Tablet

Year: 2008

Apple has hinted that the iPod touch won’t be the only device that will get a version of the iPhone’s touch-sensitive interface. One product many have long speculated about: a thin, lightweight Web tablet with a touch interface perfect for browsing the Internet or viewing a classic episode of The Sopranos. Odds: 2 to 1 this doesn’t roll out.


Year: By 2012

While Forrester Research has pooh-poohed the idea, others, such as Apple co-founder Steve Wozniak, think Steve Jobs’ drive to master media will eventually bring him to design his own boob tube. If Apple tackles television, the capabilities of today’s Apple TV, which pours content from Apple’s iTunes online music store onto televisions screens, would be just the start. Odds that this will come to market: even money.

Clock Radio

Year: By 2013

In a report earlier this month, the tech prognosticators gamely made predictions about future Apple products. One quirky idea: an Apple clock radio. It’s a seemingly odd suggestion, but it also fits in with Apple’s pattern: moving the music, movies and videos to where its audience is. If Forrester Research is right, the next place Jobs plans to invade could be your dreams. Odds this will come to market: 5 to 1 against.

Picture Frame

Year: By 2013

Here’s another gutsy suggestion from Forrester Research. At first glance, it doesn’t jibe– after all, there are plenty of cheap digital picture frames out there already. But just as Apple took the dowdy MP3 player and turned it into a gotta-have-it lifestyle accessory, Apple’s deft touch with user interfaces and industrial design could help it make digital picture frames a hit, not to mention a no-brainer accessory to Apple’s suite of movie- and image-editing tools. Odds Apple will make digital picture frames: 2 to 1 against.

Remote Control

Year: By 2013

For a control freak like Jobs, a remote control might just be impossible to resist. Or so speculate the prognosticators at Forrester Research. Yet a touch-sensitive remote control could put Apple at the center of all your home gadgets, giving it an edge when it tries to sell anything from televisions to music systems. Odds for an Apple remote control: 3 to 1 against.



Free Starbucks Coffee

Year: 2010

This will probably never happen (but never say never with Apple). Still, something with Starbucks is likely in the works. Last year, Apple announced a deal with Starbucks giving iPhone users the ability to download music in the company’s coffee shops wirelessly with the touch of a button. And Apple has applied for a patent that might cover much closer interaction with real-world stores, such as the ability to order that latte outside the store and pick it up at the counter–no waiting (see “Apple’s Piping-Hot Innovation”). Odds that Apple will give away Starbucks coffee: 100 to 1 against.

Mac OS evolution


Witness the evolution through time of Macintosh’s operating system, Mac OS. See where it all began, from System 1.0 (1984) to Mac OS X 10.5 (2007).

System 1.0 (January 1984)



The first version of the Mac OS is easily distinguished between other operating systems from the same period because it does not use a command line interface; it was one of the first operating systems to use an entirely graphical user interface. Additional to the system kernel is the Finder, an application used for file management, which also displays the Desktop.

These releases could only run one application at a time, though special application shells such as Switcher could work around this to some extent. Systems 1.0, 1.1, and 2.0 used a flat file system with only one kludged level of folders, called Macintosh File System (MFS); its support for folders (subdirectories) was incomplete. System 2.1 (Finder 5.0) introduced the HFS (Hierarchical File System) which had real directories. System 3.0 was introduced with the Mac Plus, adding support for several new technologies including SCSI and AppleTalk, and introducing Trash “bulging”, i.e., when the Trash contained files, it would gain a bulged appearance. System 4.0 came with the Mac SE and Macintosh II.

The System series included the following versions:

  • System 1.0, Finder 1.0 (January 1984)
  • System 1.1, Finder 1.1g (May 1984)
  • System 2.0, Finder 4.1 (April 1985)
  • System 2.1, Finder 5.0 (September 1985)
  • System 3.0, Finder 5.1 (January 1986)
  • System 3.2, Finder 5.3 (June 1986)
  • System 3.3, Finder 5.4 (January 1987)
  • System 3.4, Finder 6.1
  • System 4.0, Finder 5.4 (March 1987)
  • System 4.1, Finder 5.5 (April 1987)

System Software 5 (October 1987)


System Software 5 (also referred to as simply System 5) added MultiFinder, an extension which let the system run several programs at once. The system used a co-operative multitasking model, meaning that time was given to the background applications only when the running application yielded control. A clever change in system functions that applications were already calling to handle events made many existing applications share time automatically. Users could also choose to not use MultiFinder, and thus stick with using a single application at a time as in previous releases of the system software.

System Software 5 was also the first Macintosh operating system to be given a unified “Macintosh System Software” version number, as opposed to the numbers used for the System and Finder files.

The System Software 5 series included the following versions:

  • System Software 5.0 (System 4.2, Finder 6.0, MultiFinder 1.0)
  • System Software 5.1 (System 4.3, Finder 6.0, MultiFinder 1.0)

System Software 6 (September 1988)


System Software 6 (also referred to as simply System 6) was a consolidation release of the Mac OS, producing a complete, stable, and long-lasting operating system.

The System Software 6 series included the following versions:

  • System Software 6.0 (System 4.4, Finder 6.1, MultiFinder 1.1 — the version numbers of the System and MultiFinder files were changed to 6.0 just before the public release)
  • System Software 6.0.1
  • System Software 6.0.2
  • System Software 6.0.3
  • System Software 6.0.4
  • System Software 6.0.5
  • System Software 6.0.6 (only released as an embedded part of the ROM of the Macintosh Classic)
  • System Software 6.0.7
  • System Software 6.0.8 (identical to System 6.0.7, but configured with System 7.0 printing software for printer sharing with System 7)
  • System Software 6.0.8L (only for Macintosh Classic, Classic II, PowerBook 100, Macintosh LC, LC II)

System 7 (May 1991)


On May 13, 1991 System 7 was released. It was the second major upgrade to the Mac OS, adding a significant user interface overhaul, new applications, stability improvements and many new features.

The most significant feature of System 7 was probably virtual memory support, which previously had only been available as a third-party add-on. Accompanying this was a move to 32-bit memory addressing, necessary for the ever-increasing amounts of RAM available. Earlier versions of Mac OS had used the lower 24 bits for addressing, and the upper 8 bits for flags. This had been an effective solution for earlier Macintosh models with very limited amounts of RAM, but it became a liability later. Apple described code that assumed the 24 + 8-bit addressing as being “not 32-bit clean”, and most such applications would crash when 32-bit addressing was enabled by the user.

One notable System 7 feature was the built-in co-operative multitasking. In System Software 6, this function was optional through the MultiFinder. System 7 also introduced aliases, similar to shortcuts that were introduced in later versions of Microsoft Windows. System extensions were enhanced, by being moved to their own subfolder; a subfolder in the System Folder was also created for the control panels. In System 7.5, Apple included the Extensions Manager, a previously third-party program which simplified the process of enabling and disabling extensions.

Systems 7.1 and 7.5 introduced a large number of “high level” additions, considered by some to be less well thought-out than they could have been. Some of the most confusing were the reliance on countless System Enablers to support new hardware, and various System update extensions with inconsistent version numbering schemes. Overall stability and performance also gradually worsened during this period, which introduced PowerPC support and 68K emulation.

Stability returned with Mac OS 7.6, which dropped the “System” moniker as a more-trademarkable name was needed in order to license the OS to the growing market of third-party Macintosh clone manufacturers.

The System 7 series included the following versions:

  • System 7.0 (released in late 1991; integrated MultiFinder always enabled)
  • System 7.0.1 (introduced with LC II and Quadra series)
  • System 7 Tuner (update for both 7.0 and 7.0.1)
  • System 7.1
  • System 7.1 Pro (version 7.1.1, combined with PowerTalk, Speech Manager & Macintalk, Thread Manager)
  • System 7.1.2 (first version for Macs equipped with a PowerPC processor)
  • System 7.1.2 (only for Performa/LC/Quadra 630 series, very quickly replaced by 7.5)
  • System 7.5
  • System 7.5.1 (System 7.5 Update 1.0 — the first Macintosh operating system to call itself “Mac OS”)
  • System 7.5.2 (first version for Power Macs that use PCI expansion cards, usable only on these Power Macs and PowerBooks 5300 and Duo 2300)
  • System 7.5.3 (System 7.5 Update 2.0)
  • System 7.5.3L (only for Mac clones)
  • System 7.5.3 Revision 2
  • System 7.5.3 Revision 2.1 (only for Performa 6400/180 and 6400/120)
  • System 7.5.4, never released
  • System 7.5.5
  • Mac OS 7.6 (name formally changed because of the experimental clone program, although System 7.5.1 and later used the “Mac OS” name on the splash screen)
  • Mac OS 7.6.1

Mac OS 8 (July 1997)


Mac OS 8 was released on July 26, 1997, shortly after Steve Jobs returned to the company. It was mainly released to keep the Mac OS moving forward during a difficult time for Apple. Initially planned as Mac OS 7.7, it was renumbered “8″ to exploit a legal loophole to accomplish Jobs’ goal of terminating third-party manufacturers’ licenses to System 7 and shutting down the Macintosh clone market.[citation needed] 8.0 added a number of features from the stillborn Copland project, while leaving the underlying operating system unchanged. A multi-threaded Finder was included, enabling better multi-tasking. The GUI was changed in appearance to a new shaded greyscale look called Platinum, and the ability to change the appearance themes (also known as skins) was added with a new control panel. This capability was provided by a new “appearance” API layer within the OS, one of the few significant changes.

Apple sold 1.2 million copies of Mac OS 8 in its first two weeks of availability and 3 million within six months. Mac OS 8.1 saw the introduction of an updated version of the Hierarchical File System called HFS Plus , which fixed many of the limitations of the earlier system (HFS Plus continues to be used in Mac OS X). There were some other interface changes such as separating network features from printing (the venerable, and rather odd Chooser was at last headed for retirement), and some improvements to application switching. However, in underlying technical respects, Mac OS 8 was not very different from System 7.

The Mac OS 8 series included the following versions:

  • Mac OS 8.0
  • Mac OS 8.1 (last version to run on either a 68K or PowerPC processor, added support for USB on the Bondi iMac, added support for HFS+)
  • Mac OS 8.5 (first version to run only on a PowerPC processor, added built-in support for Firewire on the PowerMac G3)
  • Mac OS 8.5.1
  • Mac OS 8.6 (included a new nanokernel for improved performance and Multiprocessing Services 2.0 support, added support for the PowerPC G4 processor)

Mac OS 9 (October 1999)



Mac OS 9 was released on October 23, 1999. It was generally a steady evolution from Mac OS 8. Early development releases of Mac OS 9 were numbered 8.7. MacOS 9 added improved support for AirPort wireless networking. It introduced an early implementation of multi-user support (though not considered a true multi-user operating system by modern standards). An improved find-sherlock engine with several new search plug-ins. Mac OS 9 also provided a much improved memory implementation and management. AppleScript was improved to allow TCP/IP and networking control. Mac OS 9 also made the first use of the centralized Apple Software Update to find and install OS and hardware updates. Some other resplendent and unique features included its on-the-fly file encryption software with code signing and Keychain technologies, Remote Networking and File Server packages and much improved list of USB drivers.

OS 9 also added some transitional technologies to help application developers adopt some OS X features before the introduction of the new OS to the public, again easing the transition. These included new APIs for the file system, and the bundling of the Carbon library that apps could link against instead of the traditional API libraries — apps that were adapted to do this can be run natively on OS X as well. Other changes were made in OS 9 to allow it to be booted in the “classic environment” within OS X. This is a compatibility layer in OS X (in fact an OS X application, known in developer circles as “the blue box”) that runs a complete Mac OS 9 operating system, so allowing applications that have not been ported to Carbon to run on Mac OS X. This is reasonably seamless, though “classic” applications retain their original OS 8/9 appearance and do not gain the OS X “Aqua” appearance.

The Mac OS 9 series included the following versions:

  • Mac OS 9.0
  • Mac OS 9.0.2
  • Mac OS 9.0.3
  • Mac OS 9.0.4
  • Mac OS 9.1
  • Mac OS 9.2
  • Mac OS 9.2.1
  • Mac OS 9.2.2

Mac OS X (March 2001)



Mac OS X is the newest of Apple Computer’s Mac OS line of operating systems. Although it is officially designated as simply “version 10″ of the Mac OS, it has a history largely independent of the earlier Mac OS releases.

The Mac OS X series include the following versions:

  • Mac OS X Public Beta “Kodiak”
  • Mac OS X v10.0 “Cheetah”
  • Mac OS X v10.1 “Puma”
  • Mac OS X v10.2 “Jaguar”
  • Mac OS X v10.3 “Panther”
  • Mac OS X v10.4 “Tiger”
  • Mac OS X v10.5 “Leopard”
  • Mac OS X v 10.6 “Snow leopard”


Apple Moves up in Greenpeace Rankings

If it’s the first day of October, then it’s time once again for environmental group Greenpeace’s quarterly report card of electronics corporations. The group’slatest regular report places Apple in ninth place, square in the middle of the pack, which also includes competitors like Dell, HP, and Lenovo. That’s up from the 11 spot in last quarter’s rankings, but there’s a catch: the report card doesn’t take into account Apple’s most recent environmental moves.

Last week, the company unveiled a redesigned environmental section, including frank and thorough assessments of its carbon footprint and greenhouse gas production. But Greenpeace’s report was produced before Apple’s changes, and so the company got low marks for both its carbon footprint disclosure and greenhouse gas information (PDF link). Still, Greenhouse didn’t hesitate to attribute Apple’s new openness at least in part to the environmental group’s own Green My Apple campaign.

Apple did score well on the toxin-reduction portion, thanks to its recent efforts at greening its products by eliminating the use of PVC and brominated flame retardants (BFRs). Of course, that’s not enough to satisfy Greenpeace, which still wants to see progress on Apple’s part in the areas of e-waste and transparency as well as eliminating more toxic substances from its products.

But, just like an over-ambitious parent, will Greenpeace ever truly be satisfied with Apple, or will its continued “disappointment” in Apple’s environmental attitude cause a backlash in which the company decides to join the forces of environmental evil? The power is theirs!