Category Archives: Search

SEO Hosting

http://nichebloggers.org/wp-content/uploads/2011/05/seo-hosting.jpgEvery computer on the Internet has an IP address. Your computer, your web enabled phone and the server that hosts your websites all have IP addresses. They usually look something like this:

67.45.123.87

As you see above, there are 4 sets of numbers separated by dots.

The first set of numbers is the ‘A’ class
The second set is the ‘B’ class
The third set of numbers the ‘C’ class
And finally the fourth set is the ‘D’ class

Something a bit like this:

A.B.C.D

Inside data centers where your server is located related servers or websites are often hosted by servers with the same ‘C’ class of ips. So their ips might look something like this:

67.45.123.87
67.45.123.79

The search engines know this and can spot when related sites cross link to each other from within the same class C ip address. These links are often filtered out of the ranking algorithms. If your site has too many of these types of links it can even bring a penalty to your site.

That’s why a few companies came up with the idea of “SEO Hosting”. This is where they will sell you hosting on completely different sets of class C ip addresses. People often use this to hide their mini site networks, blog “farms” or cross linking networks.

Keep in mind that Google can also see your contact information for your domain. So if you go through all the time and expense of setting up this type of hosting it would be silly to use all the same contact information on your entire network. That stands out like a sore thumb to Google.

Bing Facebook relation getting stronger

Bing announced that it has integrated Facebook Likes within its regular search results, similar to a move that Google made with social “shares” from Twitter and other services last week.

Facebook Likes Previously Separated

In October, Bing added Facebook Likes to the bottom of its search results page. If you searched for something that one of your Facebook friends has liked on Facebook, Bing would display this after all of its “regular” results.

Facebook Likes Meet “Regular” Results

Bing has announced that Facebook Likes will be more tightly integrated.  Now, if the regular search results displayed are also liked by one of your Facebook friends, that will be shown.

Keep in mind, the search results themselves are not changing in order based on your Facebook data. Bing is simply marking up the results with your Facebook data.

Here is a screen shot of the Facebook likes directly in the Bing results. You can see it showing for the last result.

Google’s Similar Integration, But Without Facebook

Last week, Google made a similar move. However, rather than integrate Facebook Likes into regular results, Google is integrating whether something was shared on Twitter and some other social services. Shares can also impact the ranking of regular results, unlike the situation with Bing