For Google, IPL’s YouTube partnership is so important that they have started promoting a specially created page for IPL.
Worldwide, Google has promoted a few products (like Droid) on the homepage, but I believe this is the first time, Google India is promoting a landing page from Google.co.in.

The special landing page created for IPL 2010 is nothing but a major attempt to promote the IPL’s YouTube channel since Youtube has grabbed the 2 year right to Exclusive web telecast of IPL. Worldwide, this is the first major sporting event to be live-streamed on YouTube and as part of the deal, YouTube will also offer users a exclusive unique feed not available on any other media platform of all IPL matches.

MAX, the official broadcaster of DLF Indian Premier League (IPL), has entered into an alliance with Sun Direct to telecast IPL matches in high-definition (HD) format on the Sun Direct platform. IPL cricket matches on HD broadcast will give a unique and new world-class experience to millions of passionate cricket lovers in India

Vs  

IPL may be a hit among masses but we are sure that it’s a nightmare for marketing guys of all other channels (except Set Max). All major entertainment channels started preparing long back to counter IPL

India’s most popular and single-destination mobile value-added services (VAS) provider, Indiatimes 58888, has announced a tie-up with vRock Mobile Communications to offer DLF IPL content to its users.
The tie-up will enable Indiatimes users not only to enjoy live IPL action, including live mobile commentary, SMS alerts and interactive voice response, they will also get a chance to participate in contests and win attractive prizes.

ITV, the oldest television network in the United Kingdom, has been awarded the exclusive broadcasting rights for DLF-IPL III.
This is a landmark event. About 20 million households in the UK will be able to see the IPL III matches live with ITV’s free-to-air service. UK is the biggest market for cricket outside India and the IPL’s aim was to reach them.

Apalya Technologies, owners of the  “MiMobiTV” service, partnered with Global Cricket Ventures (GCV), which establishes Apalya as the exclusive mobile, live video streaming provider for all Indian Premier League (IPL) matches for the next three years, including the forthcoming 2010 IPL season.  The rights granted cover live video streaming for all mobile platforms worldwide for the IPL on an exclusive basis.

UFO Moviez is targeting a revenue of Rs 500 million by showing the Indian Premier League (IPL) matches across 1,000 screens in India, presenting a case for rich dividends in future from theatrical exploitation.
The company has so far signed contracts for 650 screens and hopes to seal deals that would enable it to spread its net across 1,000 screens during the course of the event.

Karbon Mobile comes on as Operating sponsor for ipl for 3 years and also as main sponsor for ipl nights. biggest single sponsor of IPL

The News Broadcasters Association, the body of top news channels, announced that all its members would boycott the IPL. Talks between IPL and official broadcaster SET Max and the news channel broke down when IPL/SET Max refused to consider any of the issues raised by NBA and said the terms set down by them for coverage were non-negotiable.
This means there will be no surround sound about IPL matches on TV channels, although the game itself would be telecast by SET Max. This is bound to reduce the buzz around the IPL tournament as news channels not only report the matches, but also analyse the games.

If you have any grand plans of watching the Indian Premiere League (IPL) T-20 matches on the big screen, you can forget it if your favourite restaurant or mall there doesn’t have permission. You may also want to see. The permission has to be got from distributors holding exclusive live telecast rights for the matches starting March 12.

Right Ya Wrong’ starring Sunny Deol, Irrfan Khan, Konkona Sen Sharma and Isha Kopikar hits theatres on Friday, coinciding with the commencement of the IPL III matches, the famous director feels that notwithstanding the IPL fever, a good film will always draw audiences to the theatres.
No IPL can stop a good film from running. The love for watching films in theatres will always be there. After all, people too want to see good films. ‘… iski ticket ki bhi bahut value hain agar picture sachi hain toh’ (If a film is sincere in its aim to entertain the audience, its ticket hold a great value).

International news agencies including the Associated Press said they will not cover this year’s Indian Premier League (IPL) cricket tournament later this month because of new IPL rules restricting where and how tournament news can be distributed.
The News Media Coalition, the international body that monitors attempts by sporting events to control news coverage, said a number of media organisations were concerned about the IPL rules.
“Newspapers in India and abroad are also known to be reconsidering their plans for coverage,” the NMC said in a statement. “As many publishers the world over rely upon news agencies for news material, the stance taken by the IPL can only serve to limit news and free promotional value of their event and brand.”
News agencies want the IPL to remove or change rules that forbid distribution of tournament coverage to subscribers whose business affiliations or publishing methods IPL finds objectionable.
The media also objected to the limits IPL seeks to impose on the frequency of news and photo updates posted on the Internet while matches are in progress.

And finally what the official IPL Tweeter Lalit Modi had to say. Social Media exploitation at its best.

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