All posts by Ridhima

Witticism | Blogging | Philosophy | Spirituality | Online Junkie | Art Enthusiast | Gratification of senses | Technophile | Bibliophile |Totally Unleased… @Rhydemz on Twitter

Obama’s Palm’s Hidden message or mere publicity message?

I wonder at the news which said that OBAMA”s Hand form a strange kind of a sign which means a curse for this world!!! The Russians were the first to pick this viral message up and pass it to the whole world.

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I wonder where are we going?. The digital media advancements have gone from Paid journalism to paid WOM, but do we also make messages on the sake of other’s reputation and merely coin the money?. Is it right? or is it not?.  How far making an issue our of nothing and coining it is successful?. I think what more can i hear now?. Cows coming from Space? or a man giving birth to a child?!!!

Blissful Photography

Some breathtaking landscapes and moments of a life time as captured by the electronic eye.

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The Bible, seen from outer space

 Adam Art Bible Christ Digital Eve Images Moses Religion Satellite Testament Old

A group of Australian artists called The Glue Society has recently displayed a project that will surely be controversial. The work consists of a set of digital pictures that try to represent a series of biblical episodes just as they would be seen through a satellite, such as with Google Earth. Above, we can Moses crossing the Red Sea. It’s funny how these pictures are close to our own stereotypes…

 Adam Art Bible Christ Digital Eve Images Moses Religion Satellite Testament Old
The cucifixion

 Adam Art Bible Christ Digital Eve Images Moses Religion Satellite Testament Old
Adam and Eve in the Garden of Eden (look closely)

 Adam Art Bible Christ Digital Eve Images Moses Religion Satellite Testament Old
Noah’s Ark after the Deluge

Environmental Advertisements

Banana boatPhoto:
All images via ACT Responsible .

Like it or not, we’re bombarded with advertisements from companies encouraging us to purchase the latest and greatest products they have to offer each and everyday. Slick magazine ads and TV commercials feature great photography, memorable taglines, models and more to lead us into temptation.

More recently, some of that advertising space has been filled with a different kind of message created by ad agencies who’ve teamed up with environmental groups, government and others to ask us to buy into something else: the protection of the planet. Whether or not you think these ads make us think and act differently, one thing’s for sure – it’s nice to see some socially responsible ads out there! Read on, and you’ll discover 20 awesomely creative environmental ads from around the world.

To see larger resolution images, click on the campaign name link or name of the ad.

1. Face for Green Korea United

Agency: Daehong Communications
Campaign Name: Rescue us
Tagline: We are drowning. Rescue us from global warming.
Produced in South Korea.

Drowning facePhoto:

A powerful ad showing that rising sea levels directly impact humans. The companion ad in this campaign depicts an island in the shape of a hand, slowly being overtaken by the sea.

2. Swimming Pool for Regional Environmental Awareness

Agency: Naga DDB Malaysia
Produced in Malaysia.

Swimming poolPhoto:

Swimming pool is a really cool ad where a city’s skyline is completely immersed in water. The writing on the wall: “Don’t let this be our future. Save our rainforest, stop global warming.”

3. Industrial Pollution for China Environmental Protection Foundation

Campaign Name: Shan Shui
Agency: JWT
Produced in China.

Industrial pollution - wires hanging across the mountainsPhoto:

A familiar style of Chinese painting called “Shan Shui” – literally “mountain-water” – where artists depict spectacular natural vistas for viewers’ admiration is updated for the reality of the 21st century; a closer inspection of Industrial Revolution reveals “mountains” of high-rise buildings, endless hydro towers and a set of highways. The set of three ads also includes beautiful “paintings” of Global Warming andAutomotive Pollution.

4. Lady for Evergreen

Campaign Name: Be the root
Tagline: Be the root. Nature in the city begins with all of us. The harder you try, the more it will thrive. We need your help.
Agency: ZiG Inc.
Produced in Canada.

Lady rootPhoto:

Putting down your roots has new meaning in this ad that urges us to bring nature back to the city.

5. Green Song for MTV

Agency: 180 Amsterdam
Produced in the Netherlands

A catchy tune and colourful graphics makes this a memorable ad for the MTV generation.

6. Ice for WWF

Campaign Name: Light On
Tagline: When you leave the light on, you are not the only one who pays.
Agency: Ogilvy & Mather
Produced in the Ukraine.

Effects of leaving lights onPhoto:

This is a cool series of three ads where nature’s flora and fauna are represented in wallpaper you might find in a child’s bedroom. Ice features cute polar bears and penguins floating on small ice floes.

7. Dolphin for Veolia Environnement

Campaign Name: Veolia Environnement 2009
Tagline: The environment is an industrial challenge
Agency: BETC Euro RSCG
Produced in France.

DolphinPhoto:

Dolphin is one of six print ads in the 2009 Veolia Environnement campaign. All feature aerial views of sprawling cities with a strategically placed animal or plant image embedded in the city-scape to create a thought-provoking series of ads.

8. Sand Specimen for Khaleej Times

Tagline: On average 50 to 100 feet of beach is lost for every foot of sea-level rise. How long before land disappears all together? You decide. Help stop global warming.
Agency: Percept Gulf
Produced in the Unite Arab Emirates.

SandPhoto:

This picture, called Sand Specimen, shows a little bit of sand stored in a jar, and reminds us of those old museum specimens of extinct species.

9. Revenge for Cencosud

Tagline: Bring Your Bag.
Agency: Kepel & Mata
Produced in Argentina.

This is a great video to remind us to bring our own bags to the store. A bit Lion King-ish, but that’s not a bad thing! Translated, the text at the end of the video reads: “We’re all innocent. We’re all guilty. Plastic bags destroy the environment. Bring your bag.”

10. Koala for DHKD

Campaign Name: Nature preservation
Tagline: The world needs more trees.
Agency: DDB&Co.
Produced in Turkey.

Koalas gathering on one treePhoto:

Look closely and you’ll see that each inch of the tree trunk is covered in koala bears: it’s the only tree they can find!

11. Air Conditioners for Columbia Sportswear Company

Tagline: The air cooling your home is heating the world.
Agency: Prolam/Y&R S.A.
Produced in Chile.

Air conditioners outdoor adPhoto:

From ACT’s website:

“Columbia Sportswear Company has sponsored a warning to Santiago residents with an outdoor advertisement challenging the use of air conditioners. A bannerheld against an apartment block wall shows a man and his child struggling to cope in a flood. Air conditioning units project through the art work. ‘El aire que enfria tu hogar. Calienta el mundo’ is translated in English as ‘The air cooling your home is heating the world.'”

12. City Again Forest for Greenpeace

Tagline: Forests for life
Agency: Beijing Dentsu Advertising Co., Ltd.
Produced in China.

Animals fighting the cityPhoto:

Our furry friends have been pushed to the brink of a cliff (read: extinction) in the war between animals and the machines (powered by us humans) in this ad, called City Again Forest.

13. The dying screensaver for Red Sea Coral Rescue Team

Agency: Shimoni Finkelstein DraftFCB
Produced in Isreal.

The dying screensaver - corals dyingPhoto:

The text in the 2nd screen in The dying screensaver ad says, “Beauty doesn’t last forever. Only 30% of the red coral sea reef is still alive. Please help protect it. www.redsearescue.org” It’s an interesting take on those pretty desktop aquariums that pop up when computers are left idle; imagine if that aquarium imitated what was really happening in the real world? It wouldn’t be a pretty sight.

14. Agbar desert for Aigües de Barcelona

Tagline: Our water is thirsty.
Agency: road
Produced in Spain.

Agbar desert - desert as rooftops above the cityPhoto:

Instead of green roofs, here’s a cracked, dry land called Agbar desert sitting atop an urban landscape. It’s not a nice sight at all.

15. Treebike for Livegreentoronto

Tagline: Resources. Tips. Debates. Live Green at Toronto.
Agency: Agency59
Produced in Canada.

TreebikePhoto:

The City of Toronto’s Live Green Toronto program is a five-year, $20-million initiative that aims to promote and support actions at the local level to reduce emissions, clean the air and protect the climate. Represented by the Treebike here, the program includes community animators who help people find information, link them to environmental groups and cash in on rebates – all to reach Toronto’s target of an 80 per cent reduction in greenhouse gas emissions by 2050.

16. Printer for Trees for Africa

Tagline: Think before you print
Agency: Lowe Bull
Produced in South Africa.

A pretty neat ad that brings the message home about the impact that printing reams of paper has on the African forest.

17. Sea for Biocorner

Campaign Name: Protect our colors
Tagline: Protect our colors
Agency: Air
Produced in Belgium.

SeaPhoto:

This side-by-side comparison of a colourful sea and murky waters packs a real punch.

18. Bomb for Greenpeace

Tagline: Stop the catastrophe
Agency: Saatchi & Saatchi
Produced in Romania.

CatastrophePhoto:

In Bomb, an image of a tree in the shape of a mushroom cloud sends a powerful message about the consequences of cutting it down.

19. Iceberg candle for NRDC

Agency: Beijing Dentsu Advertising Co., Ltd.
Produced in China.

Family of penguins on a shrinking icebergPhoto:

A small family of penguins stand on a shrinking Iceberg candle. Sadly, they’ve got no place to go.

20. Banana for BUND/Friends of the Earth

Campaign Name: Travelling Fruits
Tagline: Travelling fruits cause pollution.
Agency: McCann-Erickson Brand Communications Agency GmbH
Produced in Germany.

Banana boat

This is not the original work of the Artist this is Taken from http://www.environmentalgraffiti.com/featured/creative-environmental-ads/11496

Silliest things ever said by politicians

“I would never approach a small-breasted woman.” – President Clinton, denying that he had sexually harassed Kathleen Willey.

“Life has become better, life has become more fun!” [«Жить стало лучше, жить стало веселее!»] Josef Stalin. The irony of this phrase is that he said it at the peak of mass repressions organized by him at the end of 1930s.

“I am not a communist and neither is the revolutionary movement.” – Fidel Castro. But he also said: “I am a Marxist-Leninist and I will be one until the last day of my life.”

. “Our enemies are innovative and resourceful, and so are we. They never stop thinking about new ways to harm our country and our people, and neither do we.” – Washington, D.C., August 5, 2004 – George W. Bush.

“This is a great day for France!” – President Richard Nixon at French President Charles de Gaulle’s funeral.

“I’ve now been in 57 states – I think one left to go.” – Barack Obama at a campaign event in Beaverton, Oregon.

“We are not without accomplishment. We have managed to distribute poverty equally.” – Nguen Co Thatch, Vietnamese Foreign Minister.

Senator John McCain in his presidential run: “I was in Germany over the weekend and President Putin of Germany gave one of the old Cold War speeches as he addressed the conference there.

Wrong Advertisements #lol

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Amazing Facts About Your Brain

PhotonQ-Crystal brain cell
Crystal brain cell

If you’re preparing for a quiz show and need to brush up on your knowledge of the human brain – or if you just have a love of learning – look no further, because we’ve gathered up a list of some of the best brain facts on the planet. Amongst other things, you’ll learn why babies’ heads are so darned big, why a healthy lunch is good for your body and your brain, why happy thoughts will keep the doctor away and why your lover’s cologne makes your heart skip a beat.

Check out our list, and if you’ve got more cool and interesting facts to add, please leave a comment!

Preserved brain

Fast Brain Facts

  • 3 = the weight of your brain in pounds
  • 4 to 6 = the number of minutes your brain can survive without oxygen before it starts to die
  • 8 to 10 = the number of seconds you have before losing consciousness due to blood loss
  • 10 to 23 = the number of watts of power your grain generates when you’re awake (that’s enough to turn on a light bulb!)
  • 20 = the percentages of oxygen and blood flow going to the brain
  • 100,000 = the number of miles of blood vessels in your brain
  • 1,000 to 10,000 = the number of synapses for each neuron in your brain
  • 100 billion = the number of neurons in your brain

X-ray brain
Image: Michael Heilemann

Baby Brains

  • Each person has about the same number of brain cells at birth as in adulthood, but those cells grow, reaching maximum size at about age six.
  • A newborn’s brain triples its size in the first year of life (no wonder babies have such big heads!).
  • The sense of touch is the first sense to develop in a fetus, with the lips and cheeks experiencing this sensation at eight weeks.
  • Keep exercising your brain, because mental activity stimulates the creation of new neurons throughout your whole life.

Sleeping baby
Image: Ctrldata

An Apple a Day

  • Think positive because when you do, you’ll keep the doctor away: Studies show that 50-70% of visits to the doctor for physical ailments can be traced to psychological reasons.
  • Eat well, and it’ll have positive effects on your brain, because a study of one million New York students showed that those who ate lunches without additives such as artificial flavours, preservatives and dyes performed 14% better in IQ tests.
  • That being said, your brain is the most fatty organ in your body!

Apples
Image: mbgrigby

The Memory Game

  • New connections are created each and every time you remember something or have a new thought.
  • Stronger, more intense emotional connections are linked to memories prompted by scent.
  • Memories triggered by scent (like cologne) have a stronger emotional connection, and therefore appear more intense than other memory triggers.
  • Cherish your sleep because that’s probably the best time for your brain to file away all the memories of the day.

Memory Game

Things That Make You Go “Hmmm…”

  • It’s not your brain that’s hurting when you get a headache – without pain receptors, your brain can’t feel any pain.
  • Your brain knows when you tickle yourself, which is why you don’t bend over laughing.
  • Supertasters have a super power that enables them to sometimes taste flavours that others can’t detect; they have more taste buds and a brain that’s more sensitive to tastes of foods and drinks.
  • When you sleep, you’re virtually paralyzed because your brain creates a hormone to prevent you from acting out your dreams.
  • About 12% of people dream in black and white.
  • It’s not true that humans only use 10% of their brains; each part of the brain has a purpose.

Colourful brain

(This article has been taken from http://www.environmentalgraffiti.com/. This is not the original work of the owner.

Figures of growth of Digital Market in INDIA

digital_media_consulting

Internet & Mobile Acces in India

  • India currently has around 50-60 million internet users and 7.4 million broadband connections. DNA
  • With nearly 440 million subscribers, mobile phones cover nearly 40% of the country’s population. IAMAI
  • India has an active internet user base of about 3.3 million, according to the IAMAI. The report is based on primary survey covering 20,000 Households, 90,000 individuals, 1000 SMEs and 500 cyber cafes countrywide. Economic Times
  • The number of people in Asia Pacific who have access to the internet grew by 22 percent during the period September 2008 to September 2009. China led the region with a 31 percent growth followed by Japan (18 percent) and India (17 percent)[4]. Visa Asia
  • The government has planned to expand broadband coverage to connect every gram panchayat to broadband network by May 2012. CIOL
  • While the world’s tele-density as on December 31, 2008 stands at 78.11 per cent, India’s tele-density, as on October 31, 2009 is 44.87 per cent. the rural tele-density in the country is 18.97 per cent. CIOL
  • By 2010 we expect there to be over 600 million mobile broadband subscribers, rising to 900 million by 2012 and the vast majority, will be served by advanced networks such as HSPA (High Speed Packet Access) and LTE (Long Time Evolution). Hindu
  • India has the lowest average of 11 hours per user, ComScore also said, below the regional average of 16.9 hours MB
  • The report by DtecNet that is based on tracking illegal downloading IP addresses on P2P (Peer to Peer) networks, showed that from April to September 2009, India was among the top 10 countries in the world with the largest number of illegal P2P activities. Economic Times

Gaming in India

  • Console-based gaming in the country is expected to become a Rs 575 crore market by 2010 as youths increasingly get hooked onto gaming,
    a study said here on Tuesday.
    Economic Times
  • Mobile gaming is also catching on with the mobile gaming industry pegged at Rs 289 crore, which is a mere five per cent of the overall mobile value-added services industry.This is expected to grow to Rs 812.5 crore by June 2010, it added. Econonic Times

Online Publishing in India

  • WSJ will launch its 1st mobile reader in India in 2010 MoneyControl
  • The number of online news and information consumers in India surged 37 percent in the past year, more than double the rate of growth of the total online audience in India,” said Will Hodgman, comScore executive vice president for the Asia-Pacific region. In October 2009, nearly 16 million people visited an online news site in India, a gain of 37 percent from the previous year. A look at the most visited news destinations in India revealed that local brands make up a significant portion of the top news sites – and some of the fastest growing.comScore

3G In India

  • The successful bidders will get third-generation (3G) spectrum simultaneously only in August 2010. India Infoline
  • Operators will not be in a position to launch the services before early 2011The Hindu Business Line

Online Shopping / E-commerce in India

  • The size of e-commerce market in India is worth around Rs 9,500 crore, out of which the pure play online shopping market is worth Rs 1,300 crore. While online shopping globally is growing at around 8-10%, in India the growth rate is upwards of 30%. Economic Times
  • The online travel industry in India is expected to grow to $6 billion (over Rs 28,000 crore) in 2010 in terms of revenues (the value of transactions as opposed to the earnings of travel firms). Business Standard
  • Ebay India Census 2009 Ebay India

Social Networking in India

  • It’s also one of the most cost- effective channels that offers a reach of around 23.5 million active SNS population (figure according to Sept: comScore report),” The Indian

Online advertising in India

  • Online advertising is expected to account for Rs1,800 crore in revenues by 2015 DNA
  • online video advertising industry is currently generating revenues of Rs 40-60 crore, and is expected to touch Rs 200 crore by 2012 DNA
  • Education and Print medias ad spent on Online Display Advertisements are expected to grow at the rate of 76%, followed by automobile sector which is expected to show the second highest growth rate (46%) with increase in the product launches and emergence of Internet as the effective medium to target youth.IAMAI
  • The online display advertising industry in India grew to INR 3250 Million in FY 2008-09 with the growth rate of 38%. The study is an exhaustive market research on Indian Online Display Advertisement Market. Based on the primary research conducted in this study, it is expected that the industry will grow at a lower rate at 32% and will grow to INR 4300 Million FY 2009-10.- IAMAI