Google Might Be Using +1 Button Data for Search Results

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Google is making plans to turn its +1 button into a crowdsourcing tool that helps it re-order search results and fight web spam.

While not surprising, the move would bring Google’s search engine into the social networking era, while simultaneously creating a new avenue for blackhats to manipulate search results and potentially incurring the wrath of trust-busting authorities.

Google confirmed its plans in an e-mail to Wired.com.

“Google will study the clicks on +1 buttons as a signal that influences the ranking and appearance of websites in search results,” a spokesman wrote. “The purpose of any ranking signal is to improve overall search quality. For +1’s and other social ranking signals, as with any new ranking signal, we’ll be starting carefully and learning how those signals are related to quality.”

Read more at Wired

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