All netizens in India have more reasons to rejoice as YouTube is introducing a new destination for all the movie buffs titled ‘YouTube Box Office’. This exclusive channel will feature a premium block buster movie every month absolutely free of cost. Kick-starting the initiative will be the latest hit ‘Band Baaja Baaraat’, starring Ranveer Singh and Anushka Sharma.
The YouTube Box Office channel will also feature other popular movies which users can watch for free from the YouTube catalogue of movies which includes over 1,500 titles including regional language films. The channel will be available to all users in India and will be IP blocked for users in other countries. Intel will be the exclusive presenting sponsor for the channel in India.
Sandeep Aurora, Director-Marketing, Intel South Asia said, “The YouTube Box Office channel provides the consumers an opportunity to view premium, high quality movies on their PCs. Consumers can also enjoy these movies on their big screen HDTV with Intel® Wireless Display (WiDi) feature on the 2nd Generation Intel Core Processor based PCs and bring YouTube to life in HD format on their TVs.”
YouTube will collaborate with its partners in India on a revenue share basis to bring more of such premium content on YouTube Box Office every month.