People Scratch, We Win
There is a lot of hullabaloo in the business orchard for “think different “ , “innovations”, “branding” and few more “buzz” words, in between this rush an anti-fungal cream creators showed “We really mean it…!” Raise your eyebrows for this statement or make a disgusted face but the truth lies in the facts below:
* Itchguard successfully created a new category of “Itch creams”
* The creators Paras Pharma had created products like Krack , Moov, Ringguard, D’Cold, Stopache and Moov Neck & Shoulder
* Lead Indian OTC Market with Market Capital – Over 400 Crore
* Focused on OTC Sector (Over-The-Counter)
* The advertisement campaign follows educating and creating the needs.
* There are few more “Me too” kind of brands jumps into this new river viz. B-Tex Super, Itch-Nil and ItchCare to grab some tiny shares.
Time to scratch your head…!!